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Shorter pieces on the same operating problems
How an AI agent answers WISMO, why Looker Studio breaks, how MCP plugs MarQet BI into Claude. The long playbooks live under Guides.
How to Connect MarQet BI to Claude with MCP
Add MarQet BI as a custom MCP connector in Claude, sign in with your MarQet account, and ask questions about your live Shopify, ads, shipping and dashboard data.
Ayush Singhal · 10 Jul 2026 · 2 min read
Customer ExperienceHow AI Agents Answer Ecommerce Order Status Questions (Email, WhatsApp and More)
A step-by-step look at how AI agents handle 'where is my order' questions: classifying intent, matching the customer, fetching live Shopify and Shiprocket data, drafting the reply and deciding whether to send.
Ayush Singhal · 2 Jul 2026 · 2 min read
Customer ExperienceHow to Automate Customer Support Emails (and Every Other Channel) for D2C Brands
A step-by-step guide to automating high-volume D2C support emails, and extending the same approach to WhatsApp, Instagram and Facebook, without losing human control.
Ayush Singhal · 2 Jul 2026 · 2 min read
AI for D2CWhat Is Agent Orchestration in Customer Experience?
Agent orchestration routes each customer message to the right specialised AI agent based on intent, policy and confidence. How it works, why D2C brands need it and how to design your agents.
Ayush Singhal · 2 Jul 2026 · 2 min read
AI for D2CHow Confidence Thresholds Keep AI Customer Support Safe
What a confidence threshold is in AI customer support, how to set one, which tickets should always need human approval, and how to lower the threshold safely over time.
Ayush Singhal · 2 Jul 2026 · 2 min read
D2C AnalyticsWhat Is a Blended Dashboard for D2C Brands? Definition, Metrics and Examples
What a blended dashboard is, why D2C brands need one, which metrics it should include, and how it combines Shopify, ads, shipping, inventory and marketplace data into one operating view.
Ayush Singhal · 2 Jul 2026 · 2 min read
IntegrationsHow to Build a Shopify, Shiprocket and Unicommerce Dashboard
What D2C brands should track when combining Shopify, Shiprocket and Unicommerce data: orders, fulfilment, delivery, RTO and inventory metrics, with a sample dashboard layout.
Ayush Singhal · 2 Jul 2026 · 2 min read
D2C AnalyticsWhy D2C Brands Outgrow Looker Studio Dashboards (and What to Do Next)
Looker Studio is a great start for D2C reporting. Here's where growing brands hit its limits (connectors, blending, maintenance, explanations) and the options for what comes next.
Ayush Singhal · 2 Jul 2026 · 2 min read
AI for D2CHow AI Analysis Improves Ecommerce Reporting
How AI analysis turns ecommerce dashboards into answers: explaining why metrics changed, ranking what needs attention, answering plain-language questions and what to watch out for.
Ayush Singhal · 2 Jul 2026 · 2 min read
Starting a D2C BrandHow to Choose Software for a Growing D2C Brand: A Founder's Framework
A founder-friendly framework for picking D2C software that scales: start from workflows, check data connections, test with your own data, price at 2× scale and avoid tool sprawl.
Ayush Singhal · 2 Jul 2026 · 2 min read