Short answer
Sell-through is the share of available stock that sold in a period. Low sell-through ties up cash; high sell-through risks a stockout.
Formula
Sell-through = units sold / units available
Worked example
400 units available, 140 sold in a week is 35% sell-through. On Blinkit, sell-through only counts when the SKU was actually on the shelf.
This term sits in the D2C operations hub. Use the related pages below for the full playbook.
Frequently asked questions
What does Sell-through mean for a D2C brand?
Sell-through is the share of available stock that sold in a period. Low sell-through ties up cash; high sell-through risks a stockout.
Where should I track Sell-through?
Start in the D2C operations guide and the linked calculators or product pages. MarQet BI is built around this operating problem.