Short answer
Days of cover is how many days current stock will last at the recent sell rate. It is the number that tells you what to make or send today.
Formula
Days of cover = on-hand units / average daily units sold
Worked example
240 units on hand and 30 sold per day is 8 days of cover. If lead time is 12 days, you are already late.
This term sits in the D2C operations hub. Use the related pages below for the full playbook.
Frequently asked questions
What does Days of cover mean for a D2C brand?
Days of cover is how many days current stock will last at the recent sell rate. It is the number that tells you what to make or send today.
Where should I track Days of cover?
Start in the D2C operations guide and the linked calculators or product pages. MarQet BI is built around this operating problem.