Short answer
An OMS allocates orders to warehouses and channels, and keeps inventory in sync. Unicommerce is a common OMS for Indian D2C brands selling on more than one channel.
Worked example
When a Shopify order and an Amazon order hit the same SKU, the OMS decides which warehouse ships and what stock remains for Blinkit.
This term sits in the D2C operations hub. Use the related pages below for the full playbook.
Frequently asked questions
What does OMS mean for a D2C brand?
An OMS allocates orders to warehouses and channels, and keeps inventory in sync. Unicommerce is a common OMS for Indian D2C brands selling on more than one channel.
Where should I track OMS?
Start in the D2C operations guide and the linked calculators or product pages. MarQet BI is built around this operating problem.