Short answer
MCP is a protocol that lets AI tools such as Claude read structured data from an app. MarQet BI can connect over MCP so you ask questions about your D2C numbers inside Claude.
Worked example
Instead of exporting a CSV, you ask Claude 'which SKUs missed contribution target last week?' and it reads MarQet BI through MCP.
This term sits in the D2C analytics hub. Use the related pages below for the full playbook.
Frequently asked questions
What does MCP mean for a D2C brand?
MCP is a protocol that lets AI tools such as Claude read structured data from an app. MarQet BI can connect over MCP so you ask questions about your D2C numbers inside Claude.
Where should I track MCP?
Start in the D2C analytics guide and the linked calculators or product pages. MarQet BI is built around this operating problem.