Buyer's guide
Best WhatsApp support tools for D2C brands
WhatsApp is where Indian customers already are. The tool you pick should either run campaigns, run an inbox, or run AI with live orders — those are three different products.
Short answer
If you need AI that answers 'where is my order' on WhatsApp with Shopify and Shiprocket data, evaluate MarQet CX. If you need broadcasts, catalogues and abandoned-cart flows, evaluate WhatsApp CRMs such as Interakt, Bitespeed or Wati (confirm current features and BSP status on their sites). Many brands need both a CRM and a support AI.
Side-by-side
| Area | MarQet CX | WhatsApp CRMs |
|---|---|---|
| Job | Support: one memory, AI replies, confidence. | Growth: campaigns, templates, checkouts (typical CRM job). |
| Order data | Shopify + courier in the reply. | Varies; often catalogue and order notifications more than WISMO AI. |
| Other channels | Instagram, Facebook, email included. | Usually WhatsApp-first. |
Choose MarQet when
- The pain is the inbox, not the broadcast calendar.
Choose WhatsApp CRMs when
- The pain is campaigns, green-tick journeys and catalogues.
Pricing note
WhatsApp conversation charges from Meta apply on top of any SaaS fee. Confirm both.
How a move usually looks
- 1Keep your BSP/CRM for outbound if it works.
- 2Connect inbound WhatsApp to MarQet CX for support.
- 3Do not mix promotional templates into the support AI.
Frequently asked questions
Can I use Bitespeed and MarQet together?
Bitespeed can connect for WhatsApp commerce context. Campaigns can stay in a CRM; support AI can sit in MarQet CX. Confirm the live integration on the Bitespeed integration page.
Does MarQet CX replace a WhatsApp Business Platform provider?
It is the support layer. Official WhatsApp access still goes through a Meta-approved path — we will confirm the exact BSP setup on onboarding.