Short answer
A helpdesk is shared inbox software for support tickets. Traditional helpdesks store conversations; an AI-native CX layer also drafts and (sometimes) sends replies with live order data.
Worked example
Gorgias, Zendesk and Freshdesk are helpdesks. MarQet CX is built as an AI customer-experience layer on WhatsApp, Instagram, Facebook and email, not as a general enterprise helpdesk.
This term sits in the AI customer support hub. Use the related pages below for the full playbook.
Frequently asked questions
What does Helpdesk mean for a D2C brand?
A helpdesk is shared inbox software for support tickets. Traditional helpdesks store conversations; an AI-native CX layer also drafts and (sometimes) sends replies with live order data.
Where should I track Helpdesk?
Start in the AI customer support guide and the linked calculators or product pages. MarQet CX is built around this operating problem.