Short answer
Blended ROAS is another name teams use for MER: all revenue over all paid spend. Use it when you want one number that does not depend on a platform's attribution window.
Formula
Blended ROAS = total revenue / total paid spend
Worked example
If you spent ₹4 lakh and made ₹10 lakh, blended ROAS is 2.5x, regardless of what Ads Manager reports.
This term sits in the D2C analytics hub. Use the related pages below for the full playbook.
Frequently asked questions
What does Blended ROAS mean for a D2C brand?
Blended ROAS is another name teams use for MER: all revenue over all paid spend. Use it when you want one number that does not depend on a platform's attribution window.
Where should I track Blended ROAS?
Start in the D2C analytics guide and the linked calculators or product pages. MarQet BI is built around this operating problem.