Calculator
What does a WISMO ticket cost — and what does AI save?
Estimate monthly support cost from ticket volume, handle time and loaded agent cost, then see the effect of automating a share of WISMO tickets.
Short answer
Support cost is tickets × minutes per ticket × loaded cost per minute. Automating a slice of WISMO (where-is-my-order) tickets cuts the minutes, not the need for humans on refunds and angry customers.
Calculator
Illustrative defaults — not MarQet customer rates.
Monthly support cost
₹1,25,874
Cost per ticket
₹31
Estimated saving from WISMO AI
₹48,462
Cost after automation
₹77,413
Humans still handle refunds, defects and angry customers
Monthly support cost
Minutes = tickets × minutes per ticket
Cost = minutes × (monthly loaded agent cost / monthly minutes available)
Saving ≈ WISMO tickets × automation rate × cost per ticket
- — Loaded cost should include salary, tools and management, not only CTC.
- — Defaults are illustrative and labelled as such — not MarQet customer rates.
Frequently asked questions
What share of D2C tickets is usually WISMO?
Often the largest bucket — many brands see around half of tickets as order status. Measure yours before you set an automation target.
Does AI remove the support team?
No. It should clear repetitive order-status work so people handle refunds, defects and angry customers. Plan for review, not a zero-person inbox.
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