Short answer
Reverse logistics is the path of a product coming back: RTO, customer return, or exchange. It has its own cost, time and inventory impact.
Worked example
A ₹999 prepaid return still costs pickup, QC and restocking. If 8% of delivered orders return, that 8% belongs in contribution margin, not only in a returns dashboard.
This term sits in the D2C operations hub. Use the related pages below for the full playbook.
Frequently asked questions
What does Reverse logistics mean for a D2C brand?
Reverse logistics is the path of a product coming back: RTO, customer return, or exchange. It has its own cost, time and inventory impact.
Where should I track Reverse logistics?
Start in the D2C operations guide and the linked calculators or product pages. MarQet BI is built around this operating problem.