Short answer
OFD means the shipment is on a courier vehicle for a delivery attempt that day. It is a status, not a promise that the customer received it.
Worked example
Support should never say 'delivered' on OFD. The right reply is that it is out for delivery today, plus what to do if the rider calls.
This term sits in the D2C operations hub. Use the related pages below for the full playbook.
Frequently asked questions
What does OFD mean for a D2C brand?
OFD means the shipment is on a courier vehicle for a delivery attempt that day. It is a status, not a promise that the customer received it.
Where should I track OFD?
Start in the D2C operations guide and the linked calculators or product pages. MarQet BI is built around this operating problem.