Short answer
A dark store is a small warehouse that fulfils quick-commerce orders in minutes. Customers never visit it. Availability is per dark store, not per city average.
Worked example
Delhi can show your SKU as live while 40 specific dark stores are empty. City-level stock is the wrong unit.
This term sits in the Quick commerce hub. Use the related pages below for the full playbook.
Frequently asked questions
What does Dark store mean for a D2C brand?
A dark store is a small warehouse that fulfils quick-commerce orders in minutes. Customers never visit it. Availability is per dark store, not per city average.
Where should I track Dark store?
Start in the Quick commerce guide and the linked calculators or product pages. MarQet Shelf Watch is built around this operating problem.